I help brands grow by aligning two things most teams treat separately: what makes people buy, and what makes growth profitable.
I start with how people actually notice, feel, hesitate, compare, and decide. That matters more than whatever tactic is trending this quarter. I leverage various tools to then do extensive market research that informs the creative and funnel strategy
I care about contribution profit/margin, efficiency, conversion quality, and lifetime value — not dashboards that look busy but hide weak economics.
Ads are only one part of the system. I look at the offer, landing page, checkout, email, creative angle, and friction points together, because that's how growth actually works.
Sometimes the problem is the ad. Sometimes it's the page. Sometimes the whole offer is too weak. I like finding the real bottleneck before more money gets burned.
Bring me the messy version — rising CAC, weak conversion, bad post-click flow, unclear positioning, whatever it is. I'll tell you quickly if I see a real opportunity.
I've managed real budgets, real brands, real pressure. Enough scale to understand the numbers — and enough time in the work to know that numbers without context can lie.
I build testing structure, reporting logic, creative feedback loops, and acquisition processes that compound. The goal is not one lucky month. The goal is a stronger engine.
No layers. No handoffs. No agency fog. You work with me directly, and I stay close enough to the work to actually move it.
No spam. No bloated process. Just a direct conversation about where your growth engine is leaking and what it would take to fix it.